About.

I'm Lorenz Villalba, based in Brisbane, Australia. I work as a Project Lead at Askable, where I lead a global team of Project Managers and run our AI Enablement initiative, partnering with teams across the company to embed AI-led processes that change how we work.

Outside of that, I help founders and small teams design and build the same kind of systems on their own scale.

A short list of project types, on purpose.

• Agentic systems & integrations: custom Claude skills, MCP-connected workflows, and local-first agents
• Data and document automation: bulk processing, categorisation, migration
• Workflow automations: connecting tools like Notion, Gmail, and ClickUp into repeatable flows
• Personal AI Infrastructure: end-to-end OpenClaw setup with custom agents, skills, and integrated workflows
• AI enablement inside small teams: adoption that compounds, not one-off experiments
• Team building & scaling: hiring, managing, and growing teams to handle volume and operate independently
• Internal tooling, dashboards, and operating systems: the connective tissue between people, data, and decisions

1. P / 01 Understand the outcome. Define what we're actually trying to achieve before anything gets built. Most problems get solved faster when you spend longer naming them properly.
2. P / 02 Build the smallest version that works. Not just functional but useful. A v1 that already has impact, even if it's rough, beats a polished v3 that took three months to complete.
3. P / 03 Iterate on the friction. Find where it breaks, where it slows, where it gets ignored. That's the signal. Polish comes later; first you fix what's actually getting in the way.
4. P / 04 Adjust, then stop. Refine until the outcome is met. Knowing when to stop is part of the work. Over-building is just procrastination with extra steps.